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Instructions
The Web Site Marketing Page
To collect
lots of money you only have to do one thing:
Get
people to look at your Offer Letter
Page by placing an
advertisement somewhere.
On this page you will be
shown how to "do advertising".
This is
VERY, VERY EASY, and can be FREE, if you just
carefully follow the simple
instructions below:
What Is
Advertising About?
To draw
huge numbers of people to your ISR Affiliate Page you just have to
create a suitable advertisement
or text
link to your ISR
Affiliate Page and place it
where people are looking.
Sometimes
you don't even have to do as much as that:
The best results are often generated by
simple link exchanges, run by commercial
firms, where people just get your
Invitation
Page put in front of them.
Seeing the link to your
page, people will come to your site
and give you money for the First Year
Subscription
and to join this project.
Then people
will become IFGC
members themselves.
Then they
will
go on to earn you $$$$$$ by bringing in Recruits .
All without your doing
anything else.
Your Down-Line of these
people earning money for you will grow
rapidly as you collect money while No Support
and then you will collect lots more money
from the No Support
efforts of your Recruits.
Lots and lots of money.
This is
really very easy!
Free
Advertising?
You can advertise using
all the methods explained below either FOR
FREE or by paying for your ads.
The main differences are
that paid advertising tends to get results quicker and with free
advertising the firms generally want you to do something for them - such
as show a link to them on your site or read other people's
advertisements.
The point here is that
shortage of money now is no reason
not to be successful and make yourself wealthy.
If you are short of money
start with free advertising.
We have many Support
Managers
who started with nothing and made themselves sufficient money with free
advertising to have moved on to paying for large "paid" advertising
campaigns.
And have then
gone on to make
themselves very wealthy.
How To Write
Advertisements
The best sort of
advertisement is brief because words cost money - generally - and short
text is easy to read and catches the eye.
Say as much as you can
afford but keep it snappy.
Make the viewer curious.
Consider these 3
examples:
"For
true happiness and a lifelong private income click
HERE"
(This is an example - not
a real link)
"Happy
relationships and Financial
security looks like THIS"
"THIS
is what dream lives are made of."
The viewer
doesn't want to know about you
they want to know what is in it for THEM.
And what
they want to be in it for them is either a solution to all their life
problems or the chance to make a lot of money.
Try your own ads: We
don't supply the words as, if everyone used the same, they would get stale.
The most important thing
is to get the words in front of the right people - in bulk.
Internet surfers switch
pages faster than a 5-year-old changes TV channels.
So you need to catch
their eye and interest long enough to earn a click.
Once they come to
your ISR Affiliate Page a good percentage (for the internet) will Buy.
We have
IFGCs getting
one new Recruit for every forty Visitors!
Where Should
I Advertise?
The easiest way to get
visitors to your site is to place an advertisement
or text - with a link to your ISR Affiliate
Page - on any web page that gets lots of visitors.
There are several ways of
doing this and all of them allow you to check your results:
-
Join a
free link exchange program - your link
is shown on other sites in exchange for you showing a link on your
site.
-
Pay for
inclusion in a newsletter of some kind
- relating to sales or not.
-
Pay for
an ad
(Link) on a site
which is busy with people who might have an interest - not
technical people.
-
Send out thousands of
emails to people interested in improving their lives or making money (Opt-in Lists ONLY -
see below for HOW)
You will have to find
your own newsletters to advertise in as if
we give a specific recommendation they will be swamped - again.
There are tens of
thousands out there so just use a search
engine directly for various kinds of newsletters.
Search Google.com/co.uk
or Yahoo.com for "Spiritual Development" or "Business opportunity newsletter" - or one of the
thousands of variations on this theme.
The secret is to
make up your own expression such
as "XXXXX Newsletter" and search with it.
This will give you results
unseen & unused by other Team Leaders.
Then look for where each
newsletter accepts advertising.
Be sure
not to get lured into a shady business opportunity while browsing.
Site advertisements work
well on busy sites of a general nature.
Computer technical people
(As site visitors) don't like head-work or business much, so avoid technical sites.
What you want is any site
that gets lots of general visitors - a site about almost anything.
Statistically, males
Buy easier & females
operate the system better once they have joined. So both work
well for you.
One of our Top Recruiters
is a lady who brought in 69 Recruits in her
first week!
And she had
never done any marketing on the internet before.
You can approach
webmasters direct to negotiate an advertising deal or link exchange if
you wish - this is a good idea if you find an exceptional site -
But it is a lot easier to
use firms which arrange it for you. You can find them with a search
engine.
Advertising
Made Easy
“Give a man a fish and
you feed him for a day
– teach a man to fish and you
feed him for life.”
We are going to
teach you how to advertise because we believe that arranging your
own advertising is the only way you can be sure of finding fresh,
effective advertising outlets.
It is not that we are lazy - we
just want you to be successful.
If we recommended a group of, say, link exchange companies
everyone will use them.
For a short while they will make a
relatively few people a lot of money but
they will soon become stale through over use.
Each of their mailing lists will be used time
and again for this project and returns will soon drop to a point where
your new Recruits will think this project doesn't work.
The only way to permanently solve this
problem is to show Advertising/Support Managers like you how to
find advertising firms for
yourself.
And
we have to do this in such a way that
every
IFGC chooses
different firms to use.
The only way is to
make you an advertising expert!
If we do this
no advertising firms become saturated as there are
thousands and thousands of advertising firms - and they reach
hundreds of millions of potential Recruits
all over the Internet -
So learning how to find advertising
outlets for yourself means you will always have fresh Visitors to read
your
ISR Affiliate
Page - many of whom will be keen to pay you
and suitable to join us.
Teaching you to find your own advertising
which is both efficient and cheap or free
is fairly simple in principle but requires
some small effort on the part of each
IFGC.
Because of the initial
selection procedure built into the
ISR Affiliate
Page we are confident that
all our
IFGCs have the ability and determination to successfully
organize their own advertising.
This Is
What Has To Happen:
We have to ensure that
different
IFGCs
use
different Advertising Firms which reach a
different
audience.
By advertising in this way, to
fresh batches of viewers,
our
Advertising/Support Manager - you - will maintain a
situation where you can expect a steady stream of
Sign-Ups.
This is
a license for you
to print money.
And, because every new IFGC in
our organization will
continue to use different advertising outlets,
the No Support will remain quick,
cheap and easy for everyone - including you.
Advertising Is
Quite Simple:
There are only a
few main ways of advertising on the internet and, principally,
these are
Link
Exchanges
Advertisements On Sites
Advertisements
In Newsletters
Advertisements in
Emails
Pop Ups
Search engine placement
Pay per click ads in
search engines
What Doesn't
Work
Of the 7 methods of advertising shown above
I will tell you straight off that the last 3 DO NOT WORK.
Pop Ups irritate
people - and a person irritated will not Buy and may complain.
Pop Ups are “frames” –
pages on your internet browser carrying an advertisement – which “pop
up” when a viewer tries to leave a site. They are generated by something
called a meta-tag on the page viewed. Most don't get seen nowadays as
everyone has a Pop up blocker installed.
Search engine
placement for a business opportunity has so much competition you
will never get near the top.
Pay per click with
"Google Adwords" or similar is far too expensive owing to the
competition for useful key words. We actually have one person who is an
expert and makes it work but there are much cheaper ways of advertising.
You can waste your money learning these
lessons for yourself but don't say we didn't warn you.
What Does
Work
Advertisements On Busy
Sites: Place a text hyperlink like "Click
here and retire in 3 months" on a busy site and you will receive
loads of fresh visitors who are keen to Buy. Banner adds are just as
good.
You can either pay the site owner direct at
so-much-a-month or go through a firm which arranges these things.
There are lots and lots of both site owners
and intermediaries wanting your business if you use the search engines
with a little imagination.
You can search for either web site owners
(Webmasters) who want to make money from their busy site by charging
people directly for advertising or you can go through an intermediary
which is a firm that brings advertisers and Webmasters together for a
commission on the deal.
Link Exchanges are
one type of intermediary for the placing of advertising on a range of
sites. They specialize in placing enticing text and links to your
Invitation Page on sites which are busy with Visitors. The Visitors see
the links and some click on them – they are then transferred to your
site.
The firm organizing this takes a
commission or a cut of the Visitors.
Very often a person, such as an
IFGC, wishing to attract visitors
will place a link on their own
site in return for having their link placed elsewhere by the
organizing firm. The firm again takes a margin of visits or “clicks”.
Banner Advertisements are
block advertisements such as you might see in a newspaper Classified
Section. The content of each banner rectangle can be changed and varied
either by the owner of the domain upon which they appear or by the firm
organizing the distribution of advertising.
In this latter case
the domain owner agrees merely to host a banner frame and the
advertising firm fills it remotely.
The payment and organization can be purely
cash or there may be an exchange system employed.
The outcome is you get lots and lots of
fresh visitors eager to give you money.
Link exchanges can work very, very well but
you do have to find your own and then learn how they work - as each has
slightly different rules and commission structure.
Search for any permutation of "link
exchange" on Google or Yahoo.
Take a look at:
PaidTextLinks.com - Paid Text Links Advertising - Buy Text Links
but remember there are thousands of you
seeing this link.
Advertisements In
E-Newsletters
There are thousands of
electronic newsletters distributed about the internet. Some of them have
vast readerships.
If you can place an advertisement in a
newsletter without a great deal of competition you can make a great deal
of money.
You need to consider the cost against the
site of readership - price per thousand readers.
Aim for a newsletter which is not designed
to sell business ideas as this will avoid the competition.
One of the many advantages is that you get
your Visitors almost instantly upon publication rather than in a trickle
from a site.
Again, the only way forward is to search for
the newsletter yourself.
A little patience here will pay off
handsomely.
Take a look at:
Paid
eZine Advertising to get the idea.
Paid Advertisements On Sites And
In E-Newsletters can be a safe and sure way of reaching a
target audience but beware of crooks – they may make exaggerated claims
as to the visitors they are receiving.
There are
huge numbers of busy sites on the internet. Approach the
webmaster of a site which seems busy and
ask for a price to place
an advertisement.
There are
group interest sites where these
webmasters offer space for rent if you search for
them.
Likewise, there are
hundreds of thousands of Email Newsletters and
Bloggs. Many of these would be only too happy to accept your cash
or promise of a reciprocal link in return for running an advertisement
of your own design.
And many of them have a
readership in the hundreds of
thousands!
Remember there is no
limit to how many people can pay you money through
your
Offer Letter
Page!
Email to webmasters where they do not
offer a contact email by creating an email address in this manner:
www.xzybusiness.com
would become info@xyzbusiness.com.
This will generally reach the webmaster.
Advertisements In Emails
I have left this until last and given it a
special header as I want to catch your attention.
Sending your advertisement out to thousands
of viewers overnight by email so they only see you ad seems a marvellous
way to generate business and make loads of money.
Actually, it can be!
But you do have to be careful as there are a
couple of pitfalls.
Because of these pitfalls I want to go to some length and trouble
here to make sure you understand how you can make
a lot of money using email without getting yourself into trouble.
I don't want to put any honest advertisers
off emails but you must be aware of the Spamming problem.
How To Avoid
Being Accused Of Spamming
You are only allowed to send out advertisements to people who have
either requested the information or who have signed up to say they will
receive emails on a certain subject.
Such people are called "Opt-In" recipients
and the lists they appear on Opt-In Lists.
Anything else is Spam and a criminal offence
in most countries.
In any event, an accusation of Spamming will
get your site shut down in short order.
To avoid the accusation of Spam, most firms
now use what is called the "Double Opt-In System" where a person gives
their email address on a site to say they want to receive information on
a subject, then they are sent a form to confirm their subscription
before an advertisement is sent.
Or they only mail people who have paid to
join their organization.
Just like we do on the Registration Page with the Registration for our newsletter.
Mailing A
List
Trying to build your own list is like trying to lift yourself up by your
own bootstraps. You need lots of clients you have sold to before you
have a list to sell them something else. This is called "back end".
If you know about "back end" you don't need to read the rest of this letter.
So you want to get hold of a good list of
people interested in your product.
A firm which owns such a list will
not give
it to you - if it is any good - so you have to pay them to mail it with
your advertisement.
The trouble is that sometimes people who are
actually on an Opt-In List forget and complain
when they get mail - or they have been mailed so many times they
are sick of it.
This causes trouble for the ISP who is
hosting the site and providing the email service.
As crooks can hide the source of the email,
the site receiving the benefit is the one which gets into trouble.
Do you see where we are going here?
This Is
Unjust But A Fact Of Life:
The ISP cannot deal with
thousands of complaints and judge whether each is Spam or the result of
a false complaint so they take the position that OPT-IN LISTS CANNOT BE
TRANSFERRED.
This means they will ban you and block you
if you get a complaint from even the best authenticated Opt-In List.
And if we are hosting your site we would get
some flack and have to close you down.
Isn't that unfair?
Sadly, it is life and we have to deal with
it.
So what do we do?
There Is A Way Around This Injustice!
How To Avoid
An False Accusation Of Spamming
In a perfect world you would send out your emails to an opt in list with
an advertisement in them saying, "Come and look at my site - here is the
link!" - but in the real world you would be shut down before you signed
up your first Recruit.
So what you do is send out the emails (Or
have it done for you) but you DON'T TELL THEM TO
COME STRAIGHT TO YOUR SITE.
No, what you do is put an email return link
on the email you send out saying, "Click here to
find out more," or something similar.
And you pre-set the email to be a request
for information - set the head to say, "I want to
know about XYZ" and the text to say the respondent wants
information specifically about what you are
advertising.
This makes the person an Opt-In of your very
own and you can show their email if there is a problem later.
The return email comes back to you and you
simply send them an email with a reminder of what they asked for
(Because they might have forgotten) and a link to your
Invitation
Page.
They will click on your link and send you
some money.
This system is devastatingly effective if
you follow the instructions carefully.
The only two things to get right here: The
first is the list provider - and it must be a reputable Opt-In List to
begin with - which you have to discover by testing small numbers (For
results) to
begin with.
The second is that you have to work out how
to set up a pre-filled email.
Almost 80% of surfers use Outlook as their
email browser so I can tell you it just takes a little playing around
with the controls.
Those who don't use Outlook generally know
what they are doing and don't need our help.
To see a pre-filled email click
HERE
And here is the code that makes this happen:
<a
href="mailto:youremail@yourownhost.com?subject=Enquiry Concerning The
IFGC Freedom Project&body= Please send me further information on The
IFGC Freedom Project by email.">HERE</a>
Change to html in your text editor and
insert the above code.
So now you know how to make a fortune with
targeted email.
Do remember to follow the rules and we won't
have any problems.
Deciding Who To Advertise With
Takes A Little Thought:
We have had to think up a way that is
easy and straight forward
so that all
IFGC can do it – not just the cleverest ones – and make it
not too much trouble so
most
will
want to do it.
I know
YOU would do it anyway,
but you and I need to make sure your Recruits do it too
don’t we?
The way we have settled upon involves
using search engines.
Most everyone knows how search
engines work – you go to a search engine such as
www.google.com or
www.yahoo.com and enter a word for
something you are looking for.
The search engine then
flashes up thousands and thousands of pages, each having something to do
with your subject - or not. You either read the first one or you wade through
page after page depending on your personality type.
What we have to do is
tell you how to search for advertising
firms yet make sure everyone doesn't
get the same results.
This is what we have
come up with:
First of all
go to one of the above search engines and type “search engine”.
You will turn up a large number of search engines.
Pick one.
Decide on a form of advertising – say
“link
exchange” and then add an expression to it such as
“free”
or “low cost” or
“easy”. You will need to think of your own expressions here.
There are countless expressions, and the
more effort you put in
to thinking of unusual ones the
more Recruits
you will get
for less money.
Read through the whole
text above and below which relates to the subjects you are looking for.
This will give you ideas for key words and phrases to search for and
each
IFGC's
ideas will be different.
Go to your chosen search engine and enter
the advertising term you have settled on together with an "expression"
or modifier.
A whole list of options should come up.
If they either don’t, or they are not the
subject you are looking for, try a different expression.
Continue until you have a selection of
potential Advertising Firms, Web Sites, Emails, Bloggs Newsletters or
whatever you are searching for.
Depending upon what they are, and how
they work, you just need to either contact them or learn how their
system works.
And if you use an advertising firm
you MUST learn how their system
works before you part with your money.
Some firms
only allow a certain size of page to be presented as a Pop Up or
whatever – one of these at least cuts off the bottom of our
Offer Letter
Page.
Then
get on with your advertising
and make some money.
Testing
Do
remember this warning about testing - one complaint we receive
regularly in Support is that people have used several methods together
and don't know which one brought them all the business. Then they moan
to us.
One of the most important
parts of your advertising strategy is called "Testing".
Testing is where you
test one firm or type of advertising at a time
so that you know exactly how many hits and how many sales each effort
generates.
This will allow you to
avoid places that don't work and put your money
where it will do most good.
If you
run two different adds at the same time pointing at one site you don't
know which is working.
One of our Team Leaders
brought in 25 Recruits in a few days with $2.18 worth of advertising.
No Spam
There
are firms who offer to mail their own Double Opt-In lists with your
advertisement.
Double
opt-in is where a person has to respond to an email after signing up for
an email newsletter so as to confirm it is really them.
Sort
of
like when you Registered with our email update system.
Double
opt-in is fine. It is a great system which ensures the sender can prove
that he is not spamming - because he has the recipient's authorization
to email them.
But remember that ISPs don't accept the
transfer of Opt-In-edness as it causes them too much work and they will
shut you down. See the technique above.
Make
sure any firm you use is a reputable firm as you don't want to be
involved in Spam.
Spammers would be out of our organization and reported to the police
before they drew breath - though we haven't had any as yet.
This
warning should
not be allowed to discourage honest marketers
- the Spammers who get in trouble are the
villains
who mass-email on purpose.
Advertising
By Bullet Points:
Can you afford to pay or do you need to start with free advertising?
Decide what form of advertising to use - links, emails etc.
Choose a search engine
Pick an expression to search
Search for your advertising firm or site/outlet
Sign up or do the deal
Test one outlet at a time so you know what works
Ensure you
NEVER
Spam
Everyone is given access to an over-abundance of marketing tools to
help contact the millions of people who want to improve their fortune in
life.
To learn how simple
it is go to 'The Email Set-up Page' click
HERE
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