The Gold Bullion Coin Act
of 1985 provides a simple framework for the U.S. Mint's business model and
we follow it here at The Gold Project also.
(1.) The product is the American Eagle gold coins. Four sizes are minted
and available:
1, 1/2, 1/4, 1/10 ounce.
(2.) The customer for the product is the "Public".
(3.) Production benchmarks are based on the demand from the "public".
This law commits the U.S. Mint to meet the "public's" coin availability and distribution
demand.
(4.) The pricing method for the coins is the U.S. Mint's actual costs
taking into account the modern day reality of the inherent added cost of marketing and
distribution.
(5.) The original purpose of the coins was to reduce the national debt.
The U.S. Mint declares this portion of the law is no longer active. Two things are clearly
evident in the origination of this law: 1:) there was to be profit made at the point of sale for the
coins, 2:) this profit was ear-marked to pay down the national debt. It does not seem
inappropriate in any way that the Buying public may want to know what happens to the profit from
the coins twenty one years later if it is not applied to the national debt as it was
first intended.
The original purpose for minting the coins and making them available to
the "public" is no longer stated officially in the U.S. Mint's
literature. It is a reasonable deduction that while the coins were made
legal to own, minted and sold to the "public" it was the "public" that was
the direct recipient of all the benefits of the minted coin. There would
have been an immediate measurable result from using the coins profit to
reduce the national debt. The "public" itself would immediately realize a
gain in the value of the dollars in their pockets at the time of the
actual reduction of the debt. The "public" also was the big winner in
this marketing concept because it put gold coins back in their hands for
the first time since 1933.
The Gold Project has adopted our
own purpose and it is similar to the original purpose. In keeping with the
theme of debt reduction for the overall good and well being of the
"public"; we have adopted a similar marketing concept targeting also the
"public" to become owners of American Eagle gold coins. American Eagle
gold coins serve as a constant visual reminder as well as a practical stop
gap for runaway spending by American consumers.
The general "public" has
not been the target customer for the marketing for these coins. The
general "public" doesn't know about them, where to Buy them, how much they
cost or why they should own them.
The Gold Project is targeting potential customers as those people who:
1.) do not get a call from any broker.
2.) do not have a portfolio of assets.
3.) do not have a professional financial planner advising them to Buy gold
and silver coins.
4.) do not presently purchase gold and silver coins.
5.) cannot afford to spend thousands of dollars to make the initial large
purchase often required by many precious metal dealers.
6.) and has been generally skipped over as a potential customer simply
because of his identification as a person without financial resources to
make regular or large purchases of gold coins.
The Gold Project is a retail business selling gold and silver coins exclusively
to end users. The Gold Project also makes available to the "public" the option
to become a member of the The Gold Project Precious Metals Acquisition
System/Program and Buy silver and gold coins at reduced prices for the
term of one year or reach the allotted purchase amount granted to the
member through his membership.
We do not sell to coin
dealers or customers who may seek to be a reseller. We do not sell our
coins as investment items. We are legendary among our customers for
constantly stating the historical obvious fact that "gold goes up and
gold goes down." For a customer to realize a profit from a precious
metal coin the coin has to be liquid at a price greater than the original
purchase price plus the shipping and handling. As a company we take no
official or unofficial position on any of our precious metal products as
an investment item. The Gold Project takes a historical position on gold and
silver coins, "They go up in price and they go down in price" (only in
relation to inflated dollars). Don't purchase coins from us to try to
make a profit or because some "know it all" prophesies its future rise in
value. Buy them because of what they really are: 1:) they are beautiful
pieces of artistry masterfully crafted by fashioning the gold itself, 2:)
the mixture of being both gold and a coin once minted makes them
instinctively desirable as a collectable, 3:) and when one realizes how
little gold actually exists in the world and should it ever be needful to
try to make it divisible in some manner to meet possible demand from
millions wanting or needing some portion of the available gold that exists
in the whole world it would be a product of great value. Under those
conditions there is very little gold available for personal ownership
among the masses. It is common sense to Buy gold and silver coins while
they are not in demand, readily available, easy to purchase and most
important of all you are able to trade inflated federal reserve notes for
them.
