The
Secret
Too many people are constantly searching for the
"Holy Grail" of Internet advertising. Instead of just
getting out there and doing something every single day, they sit
back and wait till they find the "Secret" to Internet
marketing.
Sure, there are great techniques you could be using.
There are products out there which will teach you how to market
better online. You should always be learning. The moment you stop
learning, you start stagnating.
You will find that many of the techniques that
the top experts teach you may actually disagree with one another.
This is because there is only one true judge of what works in the
online marketplace...testing and results. Without testing everything
you put to use, you will never know what is or can work for you.
There is one "Secret" of Internet marketing
every single successful Internet marketer will agree upon.
If you sit back and do nothing, you will
get nothing!
Successful Internet entrepreneurs are doing something.
If you sit back on the sidelines and just watch what's going on,
you will never win the game.
Start doing something...even if it doesn't
work!
You have to "practice" Internet marketing.
Place a classified ad in an ezine. If it doesn't
work out the way you wanted, place a different ad in another ezine.
If it does work, then keep running and add on more ezines to your
advertising campaign.
If you want to write better ads for your products,
then find some of the best sales letters and start copying them
by hand. Then, practice your own letters.
Something that almost no one ever seems to mention
in regards to business is that some of the most successful companies
expect that only one out of every seven products they create will
be a success worth continuing.
Claude Hopkins, considered by many to be one of
the greatest marketing minds ever, recorded this in "Scientific
Advertising:"
"There are many surprises in advertising.
A project you will laugh at may make a great success. A project
you are sure of may fall down. All because tastes differ so. None
of us know enough peoples desires to get an average viewpoint."
If you are smart and stay in contact with the right
people, you will learn something from it. Your next web site may
be the success you are looking for.
The reason you may not be making money right now
could be that you are targeting the wrong market. If you can't explain
to me in one paragraph exactly who your targeted market is, then
you aren't ready for success on your site.
Test some different advertising methods. Test some
different ads. Only testing can tell you what will or will not work
online or offline.
The key is to keep your testing small so that it
doesn't cost you an arm and a leg. Test one or two ezine ads. Purchase
a 10,000 banner ad campaign. Set up a small budget of say $50 -
$100 every month just for testing (more experienced marketers have
a much higher budget for testing).
Never spend any money on advertising where it will
put you out of business. It should be as small and risk-free as
possible at all times.
If you can't afford to spend or lose any money
in advertising, then start trying free traffic techniques. There
are dozens of them that you can use as well. In this area, never
spend more time on any advertising technique than you can afford
to lose.
Time is money and as you become more and more successful
in this business, it is the time that you run out of first.
The Secret to Internet marketing is to
"Do
Something." Even if it doesn't work out quite as well as you
plan, keep doing it or add in other elements and aspects to your
business.
The second Internet marketing secret is much like
the first one. It is "Don't give up!"
